During my career, I completed a bachelor’s degree in Media Design at Macromedia University as well as a master’s degree in Design Management (also at Macromedia University). In addition to theoretical exams, the focus was always on practice-oriented projects — often in cooperation with real industry partners. On this page, I present four exemplary projects from both my bachelor’s and master’s studies.
Viel Spaß dabei!
Bachelorproject - Interface Design
interface design
cororna allrounder
corona allrounder
This app project was developed during my third semester in 2021. The assignment was to create an interactive application in the form of an app using Figma or Adobe XD (click dummy) and to develop a comprehensive concept (including benchmark, survey, personas, customer journey, Golden Circle, USP, etc.). As we were free to choose our topic, I selected 'Digitalization in times of Corona.'
My idea was to develop an international Corona all-round app that not only provided current case numbers, restrictions, and entry/exit regulations, but also listed the nearest antigen and PCR rapid test centers. At that time, Corona restrictions were changing rapidly and it was easy to lose track. The aim of the app was to help users quickly and easily stay informed about all essential Corona-related news and services.
interface design
airport allrounder
macromedia - Interaction Design
airport allrounder
Dieses App Projekt habe ich im 4. Semester 2022 erarbeitet. Erneut lautete die Aufgabenstellung eine beliebige interaktive Anwendung in Form einer App auf Figma oder Adobe XD sowie das gesamte Konzept zu erstellen. Vor zwei Jahren habe ich am Flughafen als Check-In Agent gearbeitet. Während meiner Zeit dort habe ich einige negative Vorfälle erlebt. Wegen der überfüllten Check-ins und Gates verpassen die Fluggäste oft ihre Flüge. Viele Fluggäste kommen viel zu spät, wenn sich ein Flugsteig ändert, weil sie nicht häufig auf die Bildschirme schauen und nicht auf die Anrufe am Flughafen hören. Manche Fluggäste fliegen zum ersten Mal und haben keine Orientierung am Flughafen. Zu der Zeit als ich die App erstellte, war Corona serh aktuell und dort waren die Covid Regelungen zu kompliziert – viel zu lange musste man suchen, bis man herausfand was man wirklich für den Flug brauchte. Um diese negativen Aspekte zu verbessern, habe ich eine App erstellt – sie enthält alles, was man zum Fliegen braucht. Auf der App kann der Kunde einchecken, seine gesamte Buchung einsehen sowie Check-in und Gate (und wie voll diese sind). Des Weiteren zeigt die App sofort Verspätungen und die Corona Bedingungen für den Flug an. Die letzte Funktion der App ist die Navigation für den Flughafen, die die Kunden direkt zu denjeweiligen Check-ins und Gates führt (durch Augumented Reality).
Dieses App Projekt habe ich im 4. Semester 2022 erarbeitet. Erneut lautete die Aufgabenstellung eine beliebige interaktive Anwendung in Form einer App auf Figma oder Adobe XD sowie das gesamte Konzept zu erstellen. Vor zwei Jahren habe ich am Flughafen als Check-In Agent gearbeitet. Während meiner Zeit dort habe ich einige negative Vorfälle erlebt. Wegen der überfüllten Check-ins und Gates verpassen die Fluggäste oft ihre Flüge. Viele Fluggäste kommen viel zu spät, wenn sich ein Flugsteig ändert, weil sie nicht häufig auf die Bildschirme schauen und nicht auf die Anrufe am Flughafen hören. Manche Fluggäste fliegen zum ersten Mal und haben keine Orientierung am Flughafen.
At the time I developed the app, Covid was still very much present, and the regulations were overly complicated — it took far too long to find out what was actually required for your flight. To address these negative aspects, I created an app that contains everything you need for air travel. With the app, customers can check in, view their entire booking, and see check-in and gate details (including how crowded they are). The app also provides instant updates on delays and displays the specific Covid requirements for each flight. The final feature is airport navigation, which guides users directly to the appropriate check-in counters and gates using augmented reality.
At the time I developed the app, Covid was still very much present, and the regulations were overly complicated — it took far too long to find out what was actually required for your flight. To address these negative aspects, I created an app that contains everything you need for air travel. With the app, customers can check in, view their entire booking, and see check-in and gate details (including how crowded they are). The app also provides instant updates on delays and displays the specific Covid requirements for each flight. The final feature is airport navigation, which guides users directly to the appropriate check-in counters and gates using augmented reality.
Bachelorproject - Interaction Design
airport allrounder
This app project was developed during my fourth semester in 2022. Once again, the assignment was to create an interactive application in the form of an app using Figma or Adobe XD, as well as to develop a complete concept. Two years ago, I worked as a check-in agent at the airport, where I witnessed some negative incidents. Due to overcrowded check-in areas and gates, passengers often missed their flights. Many travelers arrived at the gate too late when a gate change occurred because they didn't frequently check the screens or listen to gate announcements at the airport. Some passengers were flying for the very first time and felt lost and disoriented at the airport.
At the time I developed the app, Covid was still very much present, and the regulations were overly complicated — it took far too long to find out what was actually required for your flight. To address these negative aspects, I created an app that contains everything you need for air travel. With the app, customers can check in, view their entire booking, and see check-in and gate details (including how crowded they are). The app also provides instant updates on delays and displays the specific Covid requirements for each flight. The final feature is airport navigation, which guides users directly to the appropriate check-in counters and gates using augmented reality.
At the time I developed the app, Covid was still very much present, and the regulations were overly complicated — it took far too long to find out what was actually required for your flight. To address these negative aspects, I created an app that contains everything you need for air travel. With the app, customers can check in, view their entire booking, and see check-in and gate details (including how crowded they are). The app also provides instant updates on delays and displays the specific Covid requirements for each flight. The final feature is airport navigation, which guides users directly to the appropriate check-in counters and gates using augmented reality.
bachelor - focusproject
Fokusprojekt
interbrand -
5 behaviours
In the 5th semester we worked with Interbrand and our task was to embed a diversity and inclusion strategy within the world’s leading branding agency. The goal of my project was to ensure that every single employee — regardless of origin, gender, sexual orientation, religion or belief, age, physical or mental abilities, or any other characteristic or disability — would be treated equally. Up to that point, Interbrand had defined four 'Behaviours' for staff to follow: Be brave, Make it happen, Lead with Love, and Speak up.
We developed a concept for a fifth Behaviour specifically dedicated to the D&I strategy. Through this fifth Behaviour, it becomes possible to embed D&I at Interbrand for the long term. Employees are strongly guided by the Behaviours, which means that D&I can become deeply rooted in their mindset. Through a multi-day workshop I developed, employees can work in groups to actively contribute to the creation of the fifth Behaviour. The first task is to analyze the existing four Behaviours (I created a dedicated layout on Miro for this purpose) and, ultimately, to finalize and present the fifth Behaviour. The different concepts from each group are then combined so that multiple ideas merge into a single unified concept.
We developed a concept for a fifth Behaviour specifically dedicated to the D&I strategy. Through this fifth Behaviour, it becomes possible to embed D&I at Interbrand for the long term. Employees are strongly guided by the Behaviours, which means that D&I can become deeply rooted in their mindset. Through a multi-day workshop I developed, employees can work in groups to actively contribute to the creation of the fifth Behaviour. The first task is to analyze the existing four Behaviours (I created a dedicated layout on Miro for this purpose) and, ultimately, to finalize and present the fifth Behaviour. The different concepts from each group are then combined so that multiple ideas merge into a single unified concept.
In the 5th semester we worked with Interbrand zusammengearbeitet und unsere Aufgabe war es, eine Diversitäts- und Inklusions-Strategie in der weltweit führenden Markenagentur zu verankern. Ziel meines Projektes war es, dass jeder einzelne Mitarbeiter unabhängig von Herkunft, Geschlecht, sexueller Orientierung, Religion oder Weltanschauung, Alter, physischen oder psychischen Kompetenzen oder anderen Charaktereigenschaften sowie Behinderungen gleichbehandelt werden sollte.
Interbrand hatte bisher 4 „Behaviours“, an die sich die Mitarbeiter halten sollten – Be brave, Make it happen, Lead with Love und Speak up. Wir haben ein Konzept für ein 5. Behaviour erstellt, welches für die D&I-Strategie bestimmt ist. Durch dieses 5. Behaviour ist es möglich, D&I langfristig bei Interbrand zu verankern. Die Mitarbeiter sollen sich stark nach den Behaviours richten und können deshalb erreichen, dass sich D&I in den Köpfen der Mitarbeiter verankert.
Durch einen von mir entwickelten Workshop, der über mehrere Tage läuft, können Mitarbeiter in Gruppen bei der Erstellung des 5. Behaviours mitwirken. Die erste Aufgabe ist es, die bestehenden 4 Behaviours zu analysieren (ich habe extra dafür ein Layout auf Miro erstellt) und am Ende auch das 5. Behaviour zu finalisieren + zu präsentieren. Die verschiedenen Konzepte der Gruppen werden dann zusammengemischt, dass aus mehreren ein Konzept wird.
Interbrand hatte bisher 4 „Behaviours“, an die sich die Mitarbeiter halten sollten – Be brave, Make it happen, Lead with Love und Speak up. Wir haben ein Konzept für ein 5. Behaviour erstellt, welches für die D&I-Strategie bestimmt ist. Durch dieses 5. Behaviour ist es möglich, D&I langfristig bei Interbrand zu verankern. Die Mitarbeiter sollen sich stark nach den Behaviours richten und können deshalb erreichen, dass sich D&I in den Köpfen der Mitarbeiter verankert.
Durch einen von mir entwickelten Workshop, der über mehrere Tage läuft, können Mitarbeiter in Gruppen bei der Erstellung des 5. Behaviours mitwirken. Die erste Aufgabe ist es, die bestehenden 4 Behaviours zu analysieren (ich habe extra dafür ein Layout auf Miro erstellt) und am Ende auch das 5. Behaviour zu finalisieren + zu präsentieren. Die verschiedenen Konzepte der Gruppen werden dann zusammengemischt, dass aus mehreren ein Konzept wird.
Fokusprojekt
maison madame
bachelor - Interdisciplinary project
MAISON MADAME
5th semester: Our assignment was to create a cross-media / interdisciplinary project (group work). We collaborated with the German magazine MAISON MADAME (a partnership facilitated by our university). We were free to choose what we wanted to design — whether a website, a print commission, an interactive installation, merchandise products, a web project, social media content, a game, a film, or an animation.
We chose to develop various merchandising products and a website prototype. One goal was to further increase the reach of MAISON MADAME. To achieve this, we aimed to collaborate with artists. We combined art with our products by featuring works from those artists.
Another goal was to design our products sustainably. We wanted to produce only items that do not harm the environment. The packaging materials were intended to be recyclable, and it was important to us to upcycle old materials — for example, by using leftover fabrics. We aimed to collaborate throughout Germany to ensure environmentally friendly production.
We chose to develop various merchandising products and a website prototype. One goal was to further increase the reach of MAISON MADAME. To achieve this, we aimed to collaborate with artists. We combined art with our products by featuring works from those artists.
Another goal was to design our products sustainably. We wanted to produce only items that do not harm the environment. The packaging materials were intended to be recyclable, and it was important to us to upcycle old materials — for example, by using leftover fabrics. We aimed to collaborate throughout Germany to ensure environmentally friendly production.
Master’s Project – AI Concept for Innovative Agency Models
Fokusprojekt
OSK
For the renowned communications agency OSK and as part of our master’s focus project, an innovative concept for AI integration was developed. The aim was to design a future-oriented revenue model that not only strengthens OSK’s competitiveness, but also increases employee satisfaction and motivation. Together with OSK, we analyzed both traditional and AI-driven organizational models and identified key added values through the targeted use of artificial intelligence in all project phases.
The hybrid model developed combines fixed package prices with performance-based bonuses and relies on automated, AI-driven workflows. This results in measurable efficiency gains of up to 50%, flexible pricing structures, and a significant increase in the company’s innovative capacity. At the heart of the concept is the intelligent integration of seven AI tools — ranging from brainstorming and ideation, to workflow optimization, performance analysis, and digital project monitoring.
The project encompassed not only the technical and organizational implementation, but also the critical evaluation of potential risks, the development of transparent KPIs, and the continuous adaptation of systems to future market requirements. With a focus on employee retention, digital transformation, and strategic positioning, the AI concept serves as a practical blueprint for modern agency models designed to remain sustainably at the cutting edge.
The hybrid model developed combines fixed package prices with performance-based bonuses and relies on automated, AI-driven workflows. This results in measurable efficiency gains of up to 50%, flexible pricing structures, and a significant increase in the company’s innovative capacity. At the heart of the concept is the intelligent integration of seven AI tools — ranging from brainstorming and ideation, to workflow optimization, performance analysis, and digital project monitoring.
The project encompassed not only the technical and organizational implementation, but also the critical evaluation of potential risks, the development of transparent KPIs, and the continuous adaptation of systems to future market requirements. With a focus on employee retention, digital transformation, and strategic positioning, the AI concept serves as a practical blueprint for modern agency models designed to remain sustainably at the cutting edge.
master – KI-Konzept für innovative Agenturmodelle
For the renowned communications agency OSK and as part of our master’s focus project, an innovative concept for AI integration was developed. The aim was to design a future-oriented revenue model that not only strengthens OSK’s competitiveness, but also increases employee satisfaction and motivation. Together with OSK, we analyzed both traditional and AI-driven organizational models and identified key added values through the targeted use of artificial intelligence in all project phases.
The hybrid model developed combines fixed package prices with performance-based bonuses and relies on automated, AI-driven workflows. This results in measurable efficiency gains of up to 50%, flexible pricing structures, and a significant increase in the company’s innovative capacity. At the heart of the concept is the intelligent integration of seven AI tools — ranging from brainstorming and ideation, to workflow optimization, performance analysis, and digital project monitoring.
The project encompassed not only the technical and organizational implementation, but also the critical evaluation of potential risks, the development of transparent KPIs, and the continuous adaptation of systems to future market requirements. With a focus on employee retention, digital transformation, and strategic positioning, the AI concept serves as a practical blueprint for modern agency models designed to remain sustainably at the cutting edge.
The hybrid model developed combines fixed package prices with performance-based bonuses and relies on automated, AI-driven workflows. This results in measurable efficiency gains of up to 50%, flexible pricing structures, and a significant increase in the company’s innovative capacity. At the heart of the concept is the intelligent integration of seven AI tools — ranging from brainstorming and ideation, to workflow optimization, performance analysis, and digital project monitoring.
The project encompassed not only the technical and organizational implementation, but also the critical evaluation of potential risks, the development of transparent KPIs, and the continuous adaptation of systems to future market requirements. With a focus on employee retention, digital transformation, and strategic positioning, the AI concept serves as a practical blueprint for modern agency models designed to remain sustainably at the cutting edge.
In the 5th semester we worked with Interbrand zusammengearbeitet und unsere Aufgabe war es, eine Diversitäts- und Inklusions-Strategie in der weltweit führenden Markenagentur zu verankern. Ziel meines Projektes war es, dass jeder einzelne Mitarbeiter unabhängig von Herkunft, Geschlecht, sexueller Orientierung, Religion oder Weltanschauung, Alter, physischen oder psychischen Kompetenzen oder anderen Charaktereigenschaften sowie Behinderungen gleichbehandelt werden sollte.
Interbrand hatte bisher 4 „Behaviours“, an die sich die Mitarbeiter halten sollten – Be brave, Make it happen, Lead with Love und Speak up. Wir haben ein Konzept für ein 5. Behaviour erstellt, welches für die D&I-Strategie bestimmt ist. Durch dieses 5. Behaviour ist es möglich, D&I langfristig bei Interbrand zu verankern. Die Mitarbeiter sollen sich stark nach den Behaviours richten und können deshalb erreichen, dass sich D&I in den Köpfen der Mitarbeiter verankert.
Durch einen von mir entwickelten Workshop, der über mehrere Tage läuft, können Mitarbeiter in Gruppen bei der Erstellung des 5. Behaviours mitwirken. Die erste Aufgabe ist es, die bestehenden 4 Behaviours zu analysieren (ich habe extra dafür ein Layout auf Miro erstellt) und am Ende auch das 5. Behaviour zu finalisieren + zu präsentieren. Die verschiedenen Konzepte der Gruppen werden dann zusammengemischt, dass aus mehreren ein Konzept wird.
Interbrand hatte bisher 4 „Behaviours“, an die sich die Mitarbeiter halten sollten – Be brave, Make it happen, Lead with Love und Speak up. Wir haben ein Konzept für ein 5. Behaviour erstellt, welches für die D&I-Strategie bestimmt ist. Durch dieses 5. Behaviour ist es möglich, D&I langfristig bei Interbrand zu verankern. Die Mitarbeiter sollen sich stark nach den Behaviours richten und können deshalb erreichen, dass sich D&I in den Köpfen der Mitarbeiter verankert.
Durch einen von mir entwickelten Workshop, der über mehrere Tage läuft, können Mitarbeiter in Gruppen bei der Erstellung des 5. Behaviours mitwirken. Die erste Aufgabe ist es, die bestehenden 4 Behaviours zu analysieren (ich habe extra dafür ein Layout auf Miro erstellt) und am Ende auch das 5. Behaviour zu finalisieren + zu präsentieren. Die verschiedenen Konzepte der Gruppen werden dann zusammengemischt, dass aus mehreren ein Konzept wird.
master - Interdisciplinary project
comdaily videos
comdaily erklärvideos
The task is to find a suitable AI-powered software tool for creating explainer videos for comdaily. These videos should clearly explain key terms in comdaily’s scientific brand management glossary. It is essential to ensure both time and cost efficiency. Through thorough research and benchmark analysis, the goal is to identify which AI tool is best suited, and to consider external factors such as video format, SEO optimization, and marketing strategy to maximize the videos’ marketing impact
For the topic of brand equity, we created a fully AI-generated explainer video. To identify the best approach for our target audience, we first conducted in-depth research on which video styles are most convincing — for example, animated clips or videos featuring real people. The production was based on comdaily’s corporate identity to ensure that design, colors, and tone of voice were perfectly aligned with the brand.
The video was produced using the AI tool Renderforest, which enables fast and efficient creation of explainer videos. We then tested different formats within the target group to see which variant performed best. This allowed us to identify the optimal video solution for knowledge transfer and brand building based on data. Thorough research and precise alignment with the corporate identity were always at the core of the process.
For the topic of brand equity, we created a fully AI-generated explainer video. To identify the best approach for our target audience, we first conducted in-depth research on which video styles are most convincing — for example, animated clips or videos featuring real people. The production was based on comdaily’s corporate identity to ensure that design, colors, and tone of voice were perfectly aligned with the brand.
The video was produced using the AI tool Renderforest, which enables fast and efficient creation of explainer videos. We then tested different formats within the target group to see which variant performed best. This allowed us to identify the optimal video solution for knowledge transfer and brand building based on data. Thorough research and precise alignment with the corporate identity were always at the core of the process.