{"id":2469,"date":"2024-04-13T15:33:50","date_gmt":"2024-04-13T13:33:50","guid":{"rendered":"https:\/\/xn--kschfer-8wa.de\/?page_id=2469"},"modified":"2025-11-17T19:44:59","modified_gmt":"2025-11-17T18:44:59","slug":"bachelor-projekte","status":"publish","type":"page","link":"https:\/\/xn--kschfer-8wa.de\/en\/bachelor-projekte\/","title":{"rendered":"Bachelor Projekte"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2469\" class=\"elementor elementor-2469\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2fb4aa elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f2fb4aa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:2936,&quot;url&quot;:&quot;https:\\\/\\\/xn--kschfer-8wa.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/211122Macromedia-Hochschule-News_Professurenwachstum-1620-912-imh-aspect-ratio-1620-912.png&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-378b22d\" data-id=\"378b22d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee7103 elementor-widget elementor-widget-eael-fancy-text\" data-id=\"7ee7103\" data-element_type=\"widget\" data-widget_type=\"eael-fancy-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t<div  class=\"eael-fancy-text-container style-1\" data-fancy-text-id=\"7ee7103\" data-fancy-text=\"|Uni Projekte\" data-fancy-text-transition-type=\"typing\" data-fancy-text-speed=\"50\" data-fancy-text-delay=\"2500\" data-fancy-text-cursor=\"yes\" data-fancy-text-loop=\"yes\" >\n\t\t\n\t\t\n\t\t\t\t\t<span id=\"eael-fancy-text-7ee7103\" class=\"eael-fancy-text-strings solid-color\">\n\t\t\t\t<noscript>\n\t\t\t\t\tUni projects\t\t\t\t<\/noscript>\n\t\t\t<\/span>\n\t\t\n\t\t\t<\/div><!-- close .eael-fancy-text-container -->\n\n\t<div class=\"clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23b5ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23b5ea8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91ba05d\" data-id=\"91ba05d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-328b315 elementor-widget elementor-widget-spacer\" data-id=\"328b315\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f3530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58f3530\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-19725f37\" data-id=\"19725f37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd0ab00 elementor-widget elementor-widget-image\" data-id=\"fd0ab00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"989\" height=\"1024\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Macro-Logo-1-989x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Macro-Logo-1-989x1024.png 989w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Macro-Logo-1-290x300.png 290w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Macro-Logo-1-768x795.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Macro-Logo-1-1484x1536.png 1484w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Macro-Logo-1-1979x2048.png 1979w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-73ad3339\" data-id=\"73ad3339\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6003a459 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6003a459\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDuring my career, I completed a bachelor\u2019s degree in Media Design at Macromedia University as well as a master\u2019s degree in Design Management (also at Macromedia University). In addition to theoretical exams, the focus was always on practice-oriented projects \u2014 often in cooperation with real industry partners. On this page, I present four exemplary projects from both my bachelor\u2019s and master\u2019s studies.\n<b><\/b>\n\nViel Spa\u00df dabei!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a2cb8f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a2cb8f6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-85e95f1\" data-id=\"85e95f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69b041a4 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"69b041a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bachelorproject - Interface Design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496da1c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"496da1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">interface design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c0dc22 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"47c0dc22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">cororna allrounder<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d813d01 elementor-hidden-mobile elementor-tablet-align-center elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"d813d01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/UNN2pwAcOTHj4GcKukSIbp\/Corona-Allrounder-App?page-id=93%3A126&#038;type=design&#038;node-id=283-3&#038;viewport=285%2C1101%2C0.14&#038;t=TKuXfTjtALbNVmue-1&#038;scaling=scale-down&#038;starting-point-node-id=444%3A958&#038;mode=design\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Clickdummy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a91d47 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"1a91d47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">corona allrounder<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afb10de elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"afb10de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/UNN2pwAcOTHj4GcKukSIbp\/Corona-Allrounder-App?page-id=93%3A126&#038;type=design&#038;node-id=643-126&#038;viewport=285%2C1101%2C0.14&#038;t=u0JQY3cSD0R0DlxB-1&#038;scaling=scale-down&#038;starting-point-node-id=444%3A958&#038;mode=design\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"564\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-1024x564.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-1024x564.jpg 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-300x165.jpg 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-768x423.jpg 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-1536x846.jpg 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4.jpg 1732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07ae1b elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"e07ae1b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/UNN2pwAcOTHj4GcKukSIbp\/Corona-Allrounder-App?page-id=93%3A126&#038;type=design&#038;node-id=283-3&#038;viewport=285%2C1101%2C0.14&#038;t=TKuXfTjtALbNVmue-1&#038;scaling=scale-down&#038;starting-point-node-id=444%3A958&#038;mode=design\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Clickdummy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b433c elementor-widget elementor-widget-text-editor\" data-id=\"54b433c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis app project was developed during my third semester in 2021. The assignment was to create an interactive application in the form of an app using Figma or Adobe XD (click dummy) and to develop a comprehensive concept (including benchmark, survey, personas, customer journey, Golden Circle, USP, etc.). As we were free to choose our topic, I selected 'Digitalization in times of Corona.'\nMy idea was to develop an international Corona all-round app that not only provided current case numbers, restrictions, and entry\/exit regulations, but also listed the nearest antigen and PCR rapid test centers. At that time, Corona restrictions were changing rapidly and it was easy to lose track. The aim of the app was to help users quickly and easily stay informed about all essential Corona-related news and services.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa66120 elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"aa66120\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/UNN2pwAcOTHj4GcKukSIbp\/Corona-Allrounder-App?page-id=93%3A126&#038;type=design&#038;node-id=283-3&#038;viewport=285%2C1101%2C0.14&#038;t=TKuXfTjtALbNVmue-1&#038;scaling=scale-down&#038;starting-point-node-id=444%3A958&#038;mode=design\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Clickdummy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26ceac88\" data-id=\"26ceac88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9923a4 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b9923a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/UNN2pwAcOTHj4GcKukSIbp\/Corona-Allrounder-App?page-id=93%3A126&#038;type=design&#038;node-id=643-126&#038;viewport=285%2C1101%2C0.14&#038;t=u0JQY3cSD0R0DlxB-1&#038;scaling=scale-down&#038;starting-point-node-id=444%3A958&#038;mode=design\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"564\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-1024x564.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-1024x564.jpg 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-300x165.jpg 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-768x423.jpg 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4-1536x846.jpg 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/screen4.jpg 1732w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b40ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b40ea3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30d0bad\" data-id=\"30d0bad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90909fc elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"90909fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">interface design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442946c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"442946c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">airport allrounder<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33161b7 elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"33161b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"583\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-1024x583.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-1024x583.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-300x171.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-768x437.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-1536x874.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-2048x1166.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a00746f elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"a00746f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">macromedia - Interaction Design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0842a72 elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"0842a72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">airport allrounder<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1914dd2 elementor-hidden-mobile elementor-tablet-align-center elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"1914dd2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Clickdummy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd47f1d elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-text-editor\" data-id=\"bd47f1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDieses App Projekt habe ich im 4. Semester 2022 erarbeitet. Erneut lautete die Aufgabenstellung eine beliebige interaktive Anwendung in Form einer App auf Figma oder Adobe XD sowie das gesamte Konzept zu erstellen. Vor zwei Jahren habe ich am Flughafen als Check-In Agent gearbeitet. W\u00e4hrend meiner Zeit dort habe ich einige negative Vorf\u00e4lle erlebt. Wegen der \u00fcberf\u00fcllten Check-ins und Gates verpassen die Flugg\u00e4ste oft ihre Fl\u00fcge. Viele Flugg\u00e4ste kommen viel zu sp\u00e4t, wenn sich ein Flugsteig \u00e4ndert, weil sie nicht h\u00e4ufig auf die Bildschirme schauen und nicht auf die Anrufe am Flughafen h\u00f6ren. Manche Flugg\u00e4ste fliegen zum ersten Mal und haben keine Orientierung am Flughafen. Zu der Zeit als ich die App erstellte, war Corona serh aktuell und dort waren die Covid Regelungen zu kompliziert &#8211; viel zu lange musste man suchen, bis man herausfand was man wirklich f\u00fcr den Flug brauchte. Um diese negativen Aspekte zu verbessern, habe ich eine App erstellt &#8211; sie enth\u00e4lt alles, was man zum Fliegen braucht. Auf der App kann der Kunde einchecken, seine gesamte Buchung einsehen sowie Check-in und Gate (und wie voll diese sind). Des Weiteren zeigt die App sofort Versp\u00e4tungen und die Corona Bedingungen f\u00fcr den Flug an. Die letzte Funktion der App ist die Navigation f\u00fcr den Flughafen, die die Kunden direkt zu denjeweiligen Check-ins und Gates f\u00fchrt (durch Augumented Reality).\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdb8f37 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"fdb8f37\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"583\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-1024x583.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-1024x583.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-300x171.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-768x437.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-1536x874.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/Airport-2048x1166.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c74d4a elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"4c74d4a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Clickdummy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed9bd09\" data-id=\"ed9bd09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9d84d2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"e9d84d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDieses App Projekt habe ich im 4. Semester 2022 erarbeitet. Erneut lautete die Aufgabenstellung eine beliebige interaktive Anwendung in Form einer App auf Figma oder Adobe XD sowie das gesamte Konzept zu erstellen. Vor zwei Jahren habe ich am Flughafen als Check-In Agent gearbeitet. W\u00e4hrend meiner Zeit dort habe ich einige negative Vorf\u00e4lle erlebt. Wegen der \u00fcberf\u00fcllten Check-ins und Gates verpassen die Flugg\u00e4ste oft ihre Fl\u00fcge. Viele Flugg\u00e4ste kommen viel zu sp\u00e4t, wenn sich ein Flugsteig \u00e4ndert, weil sie nicht h\u00e4ufig auf die Bildschirme schauen und nicht auf die Anrufe am Flughafen h\u00f6ren. Manche Flugg\u00e4ste fliegen zum ersten Mal und haben keine Orientierung am Flughafen. <br><\/br>At the time I developed the app, Covid was still very much present, and the regulations were overly complicated \u2014 it took far too long to find out what was actually required for your flight. To address these negative aspects, I created an app that contains everything you need for air travel. With the app, customers can check in, view their entire booking, and see check-in and gate details (including how crowded they are). The app also provides instant updates on delays and displays the specific Covid requirements for each flight. The final feature is airport navigation, which guides users directly to the appropriate check-in counters and gates using augmented reality.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34f04d5 elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"34f04d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bachelorproject - Interaction Design<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973004e elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"973004e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">airport allrounder<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14ae07 elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"d14ae07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis app project was developed during my fourth semester in 2022. Once again, the assignment was to create an interactive application in the form of an app using Figma or Adobe XD, as well as to develop a complete concept. Two years ago, I worked as a check-in agent at the airport, where I witnessed some negative incidents. Due to overcrowded check-in areas and gates, passengers often missed their flights. Many travelers arrived at the gate too late when a gate change occurred because they didn't frequently check the screens or listen to gate announcements at the airport. Some passengers were flying for the very first time and felt lost and disoriented at the airport.<br><\/br> At the time I developed the app, Covid was still very much present, and the regulations were overly complicated \u2014 it took far too long to find out what was actually required for your flight. To address these negative aspects, I created an app that contains everything you need for air travel. With the app, customers can check in, view their entire booking, and see check-in and gate details (including how crowded they are). The app also provides instant updates on delays and displays the specific Covid requirements for each flight. The final feature is airport navigation, which guides users directly to the appropriate check-in counters and gates using augmented reality.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff613a elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"7ff613a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Clickdummy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f6c5ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f6c5ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ecf0f0a\" data-id=\"ecf0f0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf915bd elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"cf915bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">bachelor - focusproject<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e6f09 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"18e6f09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fokusprojekt<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add51be elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"add51be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">interbrand -<br><\/br>5 behaviours<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb869b4 elementor-hidden-mobile elementor-tablet-align-center elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"bb869b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/miro.com\/app\/board\/o9J_laA-v7A=\/?share_link_id=980163148478\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View Miro board \/ workshop<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b76ff elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"d1b76ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn the 5th semester we worked with <a href=\"https:\/\/interbrand.com\/\"><b>Interbrand<\/b><\/a> and our task was to embed a diversity and inclusion strategy within the world\u2019s leading branding agency. The goal of my project was to ensure that every single employee \u2014 regardless of origin, gender, sexual orientation, religion or belief, age, physical or mental abilities, or any other characteristic or disability \u2014 would be treated equally. Up to that point, Interbrand had defined four 'Behaviours' for staff to follow: Be brave, Make it happen, Lead with Love, and Speak up.<br><\/br> We developed a concept for a fifth Behaviour specifically dedicated to the D&amp;I strategy. Through this fifth Behaviour, it becomes possible to embed D&amp;I at Interbrand for the long term. Employees are strongly guided by the Behaviours, which means that D&amp;I can become deeply rooted in their mindset. Through a multi-day workshop I developed, employees can work in groups to actively contribute to the creation of the fifth Behaviour. The first task is to analyze the existing four Behaviours (I created a dedicated layout on Miro for this purpose) and, ultimately, to finalize and present the fifth Behaviour. The different concepts from each group are then combined so that multiple ideas merge into a single unified concept.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148f38c elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"148f38c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/miro.com\/app\/board\/o9J_laA-v7A=\/?share_link_id=980163148478\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View Miro board \/ workshop<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be31dc9\" data-id=\"be31dc9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e936b22 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"e936b22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fokusprojekt<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfd7a4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"1dfd7a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">interbrand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3291429 elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"3291429\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/miro.com\/app\/board\/o9J_laA-v7A=\/?share_link_id=980163148478\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View Miro board \/ workshop<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-023d854 elementor-widget elementor-widget-image\" data-id=\"023d854\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/miro.com\/app\/board\/o9J_laA-v7A=\/?share_link_id=980163148478\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"583\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/4-behaviours-1024x583.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/4-behaviours-1024x583.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/4-behaviours-300x171.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/4-behaviours-768x437.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/4-behaviours-1536x874.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/4-behaviours-2048x1166.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6254a elementor-widget elementor-widget-image\" data-id=\"7e6254a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"583\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/5.-1024x583.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/5.-1024x583.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/5.-300x171.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/5.-768x437.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/5.-1536x874.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/5.-2048x1166.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daa3a84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa3a84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f3ec8f\" data-id=\"0f3ec8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7708328 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"7708328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn the 5th semester we worked with <a href=\"https:\/\/interbrand.com\/\"><b>Interbrand<\/b><\/a> zusammengearbeitet und unsere Aufgabe war es, eine Diversit\u00e4ts- und Inklusions-Strategie in der weltweit f\u00fchrenden Markenagentur zu verankern. Ziel meines Projektes war es, dass jeder einzelne Mitarbeiter unabh\u00e4ngig von Herkunft, Geschlecht, sexueller Orientierung, Religion oder Weltanschauung, Alter, physischen oder psychischen Kompetenzen oder anderen Charaktereigenschaften sowie Behinderungen gleichbehandelt werden sollte. <br><\/br>Interbrand hatte bisher 4 &#8222;Behaviours&#8220;, an die sich die Mitarbeiter halten sollten &#8211; Be brave, Make it happen, Lead with Love und Speak up. Wir haben ein Konzept f\u00fcr ein 5. Behaviour erstellt, welches f\u00fcr die D&amp;I-Strategie bestimmt ist. Durch dieses 5. Behaviour ist es m\u00f6glich, D&amp;I langfristig bei Interbrand zu verankern. Die Mitarbeiter sollen sich stark nach den Behaviours richten und k\u00f6nnen deshalb erreichen, dass sich D&amp;I in den K\u00f6pfen der Mitarbeiter verankert. <br><\/br>Durch einen von mir entwickelten Workshop, der \u00fcber mehrere Tage l\u00e4uft, k\u00f6nnen Mitarbeiter in Gruppen bei der Erstellung des 5. Behaviours mitwirken. Die erste Aufgabe ist es, die bestehenden 4 Behaviours zu analysieren (ich habe extra daf\u00fcr ein Layout auf Miro erstellt) und am Ende auch das 5. Behaviour zu finalisieren + zu pr\u00e4sentieren. Die verschiedenen Konzepte der Gruppen werden dann zusammengemischt, dass aus mehreren ein Konzept wird.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517f385 elementor-hidden-mobile elementor-hidden-tablet elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"517f385\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/\u25b6-Webdesign-Clickdummy-Maison-Madame.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-806cad8 elementor-widget elementor-widget-spacer\" data-id=\"806cad8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df99ef9 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"df99ef9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fokusprojekt<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c557921 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"c557921\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">maison madame<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172ad01 elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"172ad01\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/file\/eVvfRT369Pd146EXl8sSM4\/Design?type=design&#038;node-id=24%3A2&#038;mode=design&#038;t=fmigE9Cy4y1OS397-1\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View draft<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ffaae elementor-hidden-desktop elementor-hidden-tablet elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"b6ffaae\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/\u25b6-Webdesign-Clickdummy-Maison-Madame.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8183d37\" data-id=\"8183d37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7779bcd elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7779bcd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">bachelor - Interdisciplinary project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b18ff elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"32b18ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MAISON MADAME<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a98769 elementor-hidden-mobile elementor-tablet-align-center elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"6a98769\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/file\/eVvfRT369Pd146EXl8sSM4\/Design?type=design&#038;node-id=24%3A2&#038;mode=design&#038;t=fmigE9Cy4y1OS397-1\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View draft<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627e291 elementor-widget elementor-widget-text-editor\" data-id=\"627e291\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t5th semester: Our assignment was to create a cross-media \/ interdisciplinary project (group work). We collaborated with the German magazine MAISON MADAME (a partnership facilitated by our university). We were free to choose what we wanted to design \u2014 whether a website, a print commission, an interactive installation, merchandise products, a web project, social media content, a game, a film, or an animation. <br><\/br> We chose to develop various merchandising products and a website prototype. One goal was to further increase the reach of MAISON MADAME. To achieve this, we aimed to collaborate with artists. We combined art with our products by featuring works from those artists. <br><\/br>Another goal was to design our products sustainably. We wanted to produce only items that do not harm the environment. The packaging materials were intended to be recyclable, and it was important to us to upcycle old materials \u2014 for example, by using leftover fabrics. We aimed to collaborate throughout Germany to ensure environmentally friendly production.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166e43b elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"166e43b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/file\/eVvfRT369Pd146EXl8sSM4\/Design?type=design&#038;node-id=24%3A2&#038;mode=design&#038;t=fmigE9Cy4y1OS397-1\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View draft<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702f918 elementor-hidden-mobile elementor-hidden-desktop elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"702f918\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2024\/04\/\u25b6-Webdesign-Clickdummy-Maison-Madame.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0b52a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0b52a9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d75575\" data-id=\"7d75575\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c607a4 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7c607a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Master\u2019s Project \u2013 AI Concept for Innovative Agency Models<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5583995 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"5583995\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fokusprojekt<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67c23d elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"f67c23d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OSK<br><\/br><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea89437 elementor-hidden-mobile elementor-tablet-align-center elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"ea89437\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/miro.com\/app\/board\/o9J_laA-v7A=\/?share_link_id=980163148478\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View Miro board \/ workshop<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bae682 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"7bae682\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor the renowned communications agency <a href=\"https:\/\/www.osk.de\/\"><b>OSK<\/b><\/a> and as part of our master\u2019s focus project, an innovative concept for AI integration was developed. The aim was to design a future-oriented revenue model that not only strengthens OSK\u2019s competitiveness, but also increases employee satisfaction and motivation. Together with OSK, we analyzed both traditional and AI-driven organizational models and identified key added values through the targeted use of artificial intelligence in all project phases.<br><\/br>\n\nThe hybrid model developed combines fixed package prices with performance-based bonuses and relies on automated, AI-driven workflows. This results in measurable efficiency gains of up to 50%, flexible pricing structures, and a significant increase in the company\u2019s innovative capacity. At the heart of the concept is the intelligent integration of seven AI tools \u2014 ranging from brainstorming and ideation, to workflow optimization, performance analysis, and digital project monitoring.<br><\/br>\n\nThe project encompassed not only the technical and organizational implementation, but also the critical evaluation of potential risks, the development of transparent KPIs, and the continuous adaptation of systems to future market requirements. With a focus on employee retention, digital transformation, and strategic positioning, the AI concept serves as a practical blueprint for modern agency models designed to remain sustainably at the cutting edge.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e5011 elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"a9e5011\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.osk.de\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f18dc4\" data-id=\"9f18dc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-735a9f4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"735a9f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">master \u2013 KI-Konzept f\u00fcr innovative Agenturmodelle<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692a5df elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"692a5df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.osk.de\/\">osk<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b5336 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"a4b5336\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:eu:41e5188d-0a9f-4fd9-a6f0-e1a72c3eb110\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"638\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-1024x638.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-1024x638.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-300x187.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-768x478.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-1536x957.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-2048x1276.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181de77 elementor-mobile-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"181de77\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:eu:41e5188d-0a9f-4fd9-a6f0-e1a72c3eb110\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">pdf herunterladen<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b53979 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"8b53979\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor the renowned communications agency <a href=\"https:\/\/www.osk.de\/\"><b>OSK<\/b><\/a> and as part of our master\u2019s focus project, an innovative concept for AI integration was developed. The aim was to design a future-oriented revenue model that not only strengthens OSK\u2019s competitiveness, but also increases employee satisfaction and motivation. Together with OSK, we analyzed both traditional and AI-driven organizational models and identified key added values through the targeted use of artificial intelligence in all project phases.<br><\/br>\n\nThe hybrid model developed combines fixed package prices with performance-based bonuses and relies on automated, AI-driven workflows. This results in measurable efficiency gains of up to 50%, flexible pricing structures, and a significant increase in the company\u2019s innovative capacity. At the heart of the concept is the intelligent integration of seven AI tools \u2014 ranging from brainstorming and ideation, to workflow optimization, performance analysis, and digital project monitoring.<br><\/br>\n\nThe project encompassed not only the technical and organizational implementation, but also the critical evaluation of potential risks, the development of transparent KPIs, and the continuous adaptation of systems to future market requirements. With a focus on employee retention, digital transformation, and strategic positioning, the AI concept serves as a practical blueprint for modern agency models designed to remain sustainably at the cutting edge.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8d821 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"de8d821\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"638\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-1024x638.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-1024x638.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-300x187.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-768x478.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-1536x957.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/10\/oskkk-bearbeitet-2048x1276.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8938637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8938637\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1029ddc\" data-id=\"1029ddc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1de1d2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1de1d2d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-346c9e7\" data-id=\"346c9e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-891ffa1 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"891ffa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn the 5th semester we worked with <a href=\"https:\/\/interbrand.com\/\"><b>Interbrand<\/b><\/a> zusammengearbeitet und unsere Aufgabe war es, eine Diversit\u00e4ts- und Inklusions-Strategie in der weltweit f\u00fchrenden Markenagentur zu verankern. Ziel meines Projektes war es, dass jeder einzelne Mitarbeiter unabh\u00e4ngig von Herkunft, Geschlecht, sexueller Orientierung, Religion oder Weltanschauung, Alter, physischen oder psychischen Kompetenzen oder anderen Charaktereigenschaften sowie Behinderungen gleichbehandelt werden sollte. <br><\/br>Interbrand hatte bisher 4 &#8222;Behaviours&#8220;, an die sich die Mitarbeiter halten sollten &#8211; Be brave, Make it happen, Lead with Love und Speak up. Wir haben ein Konzept f\u00fcr ein 5. Behaviour erstellt, welches f\u00fcr die D&amp;I-Strategie bestimmt ist. Durch dieses 5. Behaviour ist es m\u00f6glich, D&amp;I langfristig bei Interbrand zu verankern. Die Mitarbeiter sollen sich stark nach den Behaviours richten und k\u00f6nnen deshalb erreichen, dass sich D&amp;I in den K\u00f6pfen der Mitarbeiter verankert. <br><\/br>Durch einen von mir entwickelten Workshop, der \u00fcber mehrere Tage l\u00e4uft, k\u00f6nnen Mitarbeiter in Gruppen bei der Erstellung des 5. Behaviours mitwirken. Die erste Aufgabe ist es, die bestehenden 4 Behaviours zu analysieren (ich habe extra daf\u00fcr ein Layout auf Miro erstellt) und am Ende auch das 5. Behaviour zu finalisieren + zu pr\u00e4sentieren. Die verschiedenen Konzepte der Gruppen werden dann zusammengemischt, dass aus mehreren ein Konzept wird.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b737314 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"b737314\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.figma.com\/proto\/jB3kl5SSXZLsvM8d2eHxJe\/Airport-Allrounder?page-id=0%3A1&#038;type=design&#038;node-id=167-6&#038;viewport=1228%2C-927%2C0.28&#038;t=1nLe6KFY02LOlt4g-1&#038;scaling=scale-down&#038;starting-point-node-id=167%3A6&#038;mode=design\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"778\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Bild-2-1024x778.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Bild-2-1024x778.png 1024w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Bild-2-300x228.png 300w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Bild-2-768x584.png 768w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Bild-2-1536x1167.png 1536w, https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Bild-2-2048x1556.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16dc56b elementor-hidden-mobile elementor-hidden-tablet elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"16dc56b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Erklaervideo_Brand_Equity_Final_01.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752260c elementor-widget elementor-widget-spacer\" data-id=\"752260c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-044a7c0\" data-id=\"044a7c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-726b6b8 elementor-widget elementor-widget-heading\" data-id=\"726b6b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">master - Interdisciplinary project<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e799f elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"70e799f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">comdaily videos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874cc2b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"874cc2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">comdaily erkl\u00e4rvideos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0551eaa elementor-hidden-desktop elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"0551eaa\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/xn--kschfer-8wa.de\/wp-content\/uploads\/2025\/11\/Erklaervideo_Brand_Equity_Final_01.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0e95b elementor-widget elementor-widget-text-editor\" data-id=\"6d0e95b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe task is to find a suitable AI-powered software tool for creating explainer videos for comdaily. These videos should clearly explain key terms in comdaily\u2019s scientific brand management glossary. It is essential to ensure both time and cost efficiency. Through thorough research and benchmark analysis, the goal is to identify which AI tool is best suited, and to consider external factors such as video format, SEO optimization, and marketing strategy to maximize the videos\u2019 marketing impact <br><\/br>\n\nFor the topic of brand equity, we created a fully AI-generated explainer video. To identify the best approach for our target audience, we first conducted in-depth research on which video styles are most convincing \u2014 for example, animated clips or videos featuring real people. The production was based on comdaily\u2019s corporate identity to ensure that design, colors, and tone of voice were perfectly aligned with the brand.<br><\/br>\n\n\n\nThe video was produced using the AI tool Renderforest, which enables fast and efficient creation of explainer videos. We then tested different formats within the target group to see which variant performed best. This allowed us to identify the optimal video solution for knowledge transfer and brand building based on data. Thorough research and precise alignment with the corporate identity were always at the core of the process.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da01901 elementor-hidden-mobile elementor-tablet-align-center elementor-hidden-desktop elementor-widget elementor-widget-button\" data-id=\"da01901\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.figma.com\/file\/eVvfRT369Pd146EXl8sSM4\/Design?type=design&#038;node-id=24%3A2&#038;mode=design&#038;t=fmigE9Cy4y1OS397-1\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">View draft<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb3181 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eb3181\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4954adb\" data-id=\"4954adb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Uni Projekte W\u00e4hrend meiner Laufbahn absolvierte ich den Bachelorstudiengang Mediendesign\ufeff an der Hochschule Macromedia sowie den Masterstudiengang Designmanagement\ufeff (ebenfalls Hochschule Macromedia). Neben theoretischen Pr\u00fcfungen lag der Schwerpunkt stets auf praxisorientierten Projekten \u2013 oft in Zusammenarbeit mit realen Kooperationspartnern. Auf dieser Seite stelle ich exemplarisch vier Projekte aus Bachelor- und Masterstudium vor. Viel Spa\u00df dabei! bachelorprojekt [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/pages\/2469"}],"collection":[{"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/comments?post=2469"}],"version-history":[{"count":586,"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/pages\/2469\/revisions"}],"predecessor-version":[{"id":3637,"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/pages\/2469\/revisions\/3637"}],"wp:attachment":[{"href":"https:\/\/xn--kschfer-8wa.de\/en\/wp-json\/wp\/v2\/media?parent=2469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}